24 Hour Fitness, INC. E-mail Marketing Specialist in San Ramon, California
LOCATION 12647 Alcosta Blvd San Ramon CA 94583
The Email Marketing Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of company and business unit objectives. This includes ownership of the setup, maintenance, and review of ad hoc, reoccurring and triggered email communications. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns in collaboration with the Adobe Campaign team.
ESSENTIAL DUTIES & RESPONSIBILTIES
Estimated % of Time Spent
Adobe Campaign Management Support
Building email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns.
Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Analyze e-mail campaign performance and make recommendations/implement changes to address underperforming results
Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns.
Identify, plan, organize and manage multiple, parallel projects using formal project planning techniques to successfully build partnerships, coordinate e-mail marketing, build brand awareness.
Reporting and Tracking
Track Campaign results and work with marketing managers to recommend future changes, improvements.
Create new and/or update existing reporting to ensure value added data to improve future results
Assist and/or manage report generation as needed.
Prepare ad-hoc reports as needed by Sr. Management.
This is a full-time, permanent role reporting to the Sr. Marketing Manager. It will work collaboratively with the departmental marketing managers and overall Marketing department. This role does not have any direct reports.
Knowledge, Skills & Abilities
Ability to troubleshoot HTML coding problems
Ability to write basic SQL queries and define new audience types
Advanced knowledge of Microsoft Excel
Good understanding of database concepts and segmentation
Ability and desire to learn quickly
Ability to work independently with minimal direction, while also functioning and contributing as part of a team
Attention to details
Ability to operate a personal computer
Excellent communication skills, both verbal and written
Ability to work in a fast-paced environment and be flexible under pressure
Highly organized; proven ability to manage multiple projects and deadlines
Ability to communicate effectively and work with all levels of staff and management
Strong time management skills and ability to reprioritize constantly.
Adobe Photoshop and Dreamweaver expertise
Minimum Educational Level/Certifications
- Four-year college degree or equivalent combination of education and experience.
Minimum Work Experience and Qualifications
3+ years marketing experience building e-mail marketing campaigns
Multi-unit experience across multi-state organization
Physical Demands/ Environmental Conditions
- This role is performed in a standard office environment.
- Travel not required.
FUNCTIONAL GROUP Marketing