24 Hour Fitness, INC. Adobe Campaign Developer in Carlsbad, California
LOCATION 1265 Laurel Tree Lane Suite 200 Carlsbad CA 92011
Working with key stakeholders and MarCom project managers, the Campaign Developer will use business and technical acumen to design, test and implement email and SMS Marketing campaigns. The Campaign Developer will work with Marketing Ops to activate integrations with other Adobe Enterprise Cloud tools (AEM and Analytics). The Campaign Developer will be the Data Steward for the Adobe Campaign data model, ensuring we have the necessary data to execute our communication plans.
ESSENTIAL DUTIES & RESPONSIBILTIES Estimated % of Time Spent
Requirements and Design
Interact with internal and external peers and/or managers to exchange semi-complex information related to assigned activities.
Receive work in the form of unique campaign assignments that often require the application of independent judgment.
Work to gather and understand unique business requirements and translate into customized workflows.
Gather, document and help form/guide business requirements, key performance indicators and other functional and/or technical requirements.
Work with others to understand specifications around data and ensure data is available for campaigns. 50%
Testing and Implementation
Review key aspects of the campaign design, build and deployment processes to ensure optimal quality, including: campaign flow, channel selection, and touch-point timing.
Perform extensive testing and create queries to extract and validate segment data and sizing.
Troubleshoot and debug issues.
Track and monitor campaign results, and report status to the Project Manager. 50%
Reports to the Director, Media Technologies. Interacts with different management levels of the organization and stakeholders in Marketing and Operations. Works closely with the Marketing Operations team members.
Knowledge, Skills & Abilities
3-5 years experience working with Adobe Campaign Standard, including workflows, transactional servers, API, file imports
Understanding of data security and privacy technologies
Experience with data design and database connectivity needs for overall application.
Understanding of direct marketing lingo (e.g. niche market, penetration ratio, segmentation, test design, control groups)
Ability to manage performance and scalability
Experience with a CDP, AEM and Analytics is a plus.
Minimum Educational Level/Certifications
- Bachelor's degree.
Minimum Work Experience and Qualifications
- 3-5 years of experience providing development and support with Adobe Campaign Standard.
Physical Demands/ Environmental Conditions
Temporary remote work may be required.
May be required to work outside of typical business hours
- Occasional travel may be required.
Knowledge, Skills & Abilities
- System integration experience: web services (Soap, Rest APIs), scripting languages
Advanced degree (such as MBA or Masters in Statistics).
Degrees in Marketing, Business Administration, Econometrics, Statistics, Computer Science, or other relevant major.
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.
COMPLIANCE & INTEGRITY: Consistently supports compliance and Workplace Conduct by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state and local laws and regulations, accreditation and licensure requirements (if applicable), and 24 Hour Fitness' policies and procedures.
All Directors, Managers and Supervisors are accountable for communication, implementation, enforcement, monitoring and oversight of compliance policies and practices in their departments.
SERVICE & QUALITY: In addition to defined technical requirements, accountable for consistently demonstrating service behaviors and principles defined by 24 Hour Fitness as well as specific departmental/organizational initiatives. Also accountable for consistently demonstrating the knowledge, skills, abilities, and behaviors necessary to provide superior and culturally sensitive service to member and team members, contracted providers and vendors.
WORKPLACE SAFETY: In addition to defined working conditions and physical requirements, employees are accountable for working safely; following established policies & procedures; and reporting all injuries and hazards to their supervisor immediately.
Supervisors and Managers are accountable for ensuring the safety performance of employees; applying consistent practices in compliance with federal, state and local regulations; providing guidance to maintain a safe and healthy work environment.
FUNCTIONAL GROUP Marketing